Know how to serve your customer, and they will love you for it. It used to be the case that market research facilitated a conversation between brands and their customers. Today, that conversation is increasingly integrated into the tools we use to build our websites, get leads and fulfill orders.   While hear your customer's voice has never been easier, understanding it has become more complicated and more important than ever. After all, it used to be that brands were who they said they were, but with the rise of social media, brands are now who their customers believe they are.  Happy Market Research is keeping brands and researchers informed on trends in insights (#MRx) as well as helping them build stuff customers love.