EDU, an initiative of 9.9 Media, was established in 2009 as a platform to bring together visionaries, policy makers, administrators and educationists. EDU is committed to addressing the challenges of Indian higher education sector. Its aim is to empower key decision-makers with ideas and knowledge and help them create and lead institutions of high quality. The EDU brand consists of a website www.edu-leaders.com, a daily e-newsletter, a weekly tech e-newsletter, an annual VCs’ Retreat and a few other conferences and workshops.