At Sekor AI, we offer a pay-as-you-go solution to audit and monitor the use of personal data in business processes and AI applications using trust indicators (e.g. bias, security, privacy, fairness) following applicable ethical regulations/standards (e.g. Law 25). For businesses, our solution produces ethical compliance reports and automatic suggestions to efficiently help them foresee and reduce risks/damages that ethical issues might have on customers' lives, thereby gaining customer trust and increasing profits. For individuals, we offer an insurance subscription model covering damages related to data loss and AI incidents in collaboration with banks and insurance companies.