Conceptual Brands is lead by mother and daughter team, Hannah and Penny Bebb. Their experience in the professional industry has lead them to join forces with an education driven team and focus on introducing high quality, innovative hair care products to the professional industry within Australia. The brands being introduced represent fashion and lifestyle and pay particular attention to the environment with low-impact packaging and delicate formulas that are paraben and sulphate free and rich with organic elements. Conceptual Brands are proud to have in their portfolio; milk_shake haircare, Depot Male Tools & Co and Hot Tools Professional, global brands recognized by experts from the professional sector as some of the most innovative emerging haircare brands of current years.