INKI created a circular economy model to drastically change the way companies (SMEs) buy and manage devices by turning them into a service. We are essentially a bundle between financing, insurance, remote device management, buyback, and assistance. In a world that spends 522 billion USD on mobile phones and almost 140 billion USD on laptops and tablets that clutter our lives and our drawers, pollute the planet, the experience of owning such a device is far from ideal. Each such device generates 80 KG of CO2 equivalent to create and distribute. On top of that, there's the huge hassle of ownership as devices break, get lost, or stolen.