In today’s dynamic markets, customer needs and competitive alternatives are evolving at an accelerating pace. Defining exactly what customer experience the organization must deliver to which target segments is a critical sales driver, but companies often lack the process, expertise, and resources to do it well. As a result, organizations can be challenged to effectively harmonize resources around converting new clients and building more valued relationships with existing ones. Avenir Consulting Group helps you understand market dynamics, build go-to-market plans and deploy segment-oriented growth initiatives that can be utilized across sales & marketing ecosystems to drive awareness, engagement, and conversion.