Created in 2018, ISD is a leading European group in the permanent and sustainable POS advertising market. The group includes 8 international brands. The ISD group developed over 50 years ago with the mass retail sector and has integrated new trades by understanding the constraints of merchandising, signage and communication at the point of sale. Its offer is structured around 5 complementary trades : • Merchandising : Clarifying the offer and optimising product visibility. • Signage : Organising a world, segmenting it, to give reference points. • Decoration : To animate an operation or an event. • Price display : Informing. • In-store Communication* : Setting atmospheres in a space Our mission Design, manufacture and distribute innovative and sustainable solutions to create, enhance and multiplying customer experiences in a point of sale or in a space. The customer experience is at the heart of our concerns.