Owning a home can be puzzling. It can be a resource or it can be draining. It provides a feeling of safety and consistency yet it can also be a source of stress. Most homeowners view their homes as an investment. A home remains the biggest financial asset for the typical American homeowner, who has roughly 50 percent of their wealth tied up there. In the best of circumstances, their home fulfills dreams, helping to pay for college, fund retirement investments, even buy a vacation home. In the worst of circumstances, a home becomes a financial trap, draining resources and requiring hard decisions about whether to stick it out or move on. People have a clear goal of becoming a homeowner, and once that happens, what is the plan for Day 2 through 50+ years later? The question you will inevitably continue to ask is “Am I doing everything right and what am I not doing that should I be doing?” Who is helping you plan for the future and watching over what is oftentimes your largest asset (your home) and your largest debt (your mortgage)? Most people think that once they have bought the home and obtained the mortgage, everything is up to them to manage, moving forward. We fundamentally disagree with this premise and we are challenging this with the “The Art of Homeownership.” Our Mission: To provide a platform that allows consumers to make more educated and confident financial decisions while creating value for the Loan Officer and Realtors that serve them.