Behind ninjoo is a team of style-minded and fitness conscious people who feel that sporting goods and fitness equipment design have not kept up with the athleisure trends of recent years. We would love to bring more active lifestyle products into our everyday lives, but the standard products out there often lack appealing design or feel too technical for us to bring into our homes. However, there are creative minds in the industry who are rewriting the rules, setting new standards, challenging conventional expectations and revolutionizing the way sporting goods and equipment look, feel and function. We truly believe that one product can make a difference and give us the extra motivation we need to enhance our active lifestyle. We want to be a stage for products that are stylish, or high-tech, or regular but have a smart twist; products built with sustainability at heart or a well explained essential. Whichever is likely to inspire you to hydrate more, exercise, engage in sports with family & friends indoor or outdoor and recover better. Our mission is to scan the world to find the right match for you and put it just a few clicks away.