LG Associates is a marketing, strategic planning, and qualitative research consultancy. We work directly with senior management of Fortune 500 companies, mid-size organizations, start-ups and ventured-backed companies that operate within the B2B and B2C sectors. For more than twenty years, we have helped clients across a diverse spectrum ranging from consumer products and services to retail, manufacturing, distribution, utilities, energy, real estate, marketing agencies, consulting firms, entertainment, financial services and academia understand – in completely fresh and insightful ways – what truly motivates those they seek to influence and capitalize on those insights to craft winning strategic solutions. Is your company positioned to thrive not merely survive? Can you answer with confidence two questions pivotal to your success? How in the midst of pervasive change do you find and retain your best customers? And, how do you most successfully bring your goods and services to market? LG Associates arms clients with hard-edged marketing solutions that drive bottom line results. Why Customers REALLY Buy? We literally wrote the book. In today’s economy, companies of all sizes and within all sectors are looking for new ways to connect with their customers. Traditional approaches to explaining behavior no longer work for organizations seeking to remain on the cutting edge amid unprecedented challenges. Innovative solutions require fresh approaches to penetrating layers of conventional wisdom. The motivations customers act on are seldom logical, predictable, or even conscious. Instead, their strongest responses stem from one source: emotion. And those emotions won’t go away simply because companies ignore them. It’s a deceptively simple reality that changes the way organizations must go about understanding their customers. If your customers aren’t buying and you’re not sure why, let’s talk to learn if my groundbreaking methodology can get your sales.