A New York City fixture since 2003, Мишка (“Mishka,” or “bear cub” in Russian) clawed their own path through the often homogenous streetwear world, beginning humbly as a small t-shirt upstart and maturing into a full blown cut & sew powerhouse. Founded by Mikhail Bortnik and Greg Rivera, Мишка is synonymous in the industry with creativity and originality, consistently inspiring— and often offending—with designs that manifest the brandʼs D.I.Y./punk ethos. Part of their all-encompassing approach to the brandʼs aesthetic is a healthy and ever-cultivated relationship with music, collaborating with other record labels as well as self-released tapes from their own label (http://mishkanyc.bandcamp.com/) Мишка continues to be the brand to trust for the utmost in quality and design, with a deft infusion of forward-thinking nostalgia that continues to influence the influencers. Мишкаʼs collections are available worldwide in only the finest shops and online boutiques.