What is ‘Aina? ‘Aina is Hawaiian for land or earth. Pronounced “eye-nah” ‘Aina is an active lifestyle brand that strives to be produced with the least impact to the environment and draws its inspiration from playing in the dirt, water and snow. Malama ‘Aina; caring for the land. It’s what we all should strive to do. Every little change makes a difference and helps to protect our playground Earth. ‘Aina’s commitment to protecting the environment is more than just eco-friendly clothing, it’s about conservation, consuming less. I would love for you to buy my threads, but do so only when you need them. The less we take from our planet makes it more enjoyable when we get to do the things that inspire and stoke us whatever they may be. Mahalo