Portofem believes that beauty is a matter of attitude and not of measures. With this in mind we have created our fashions using a simple ideology; “to understand the needs of an underestimated and unattended section of our society.” Just because someone is overweight does not mean that they cannot dress fashionably and elegantly. For this reason, Portofem dresses you in a natural way to enhance the beauty and shape of your body, because after all, beauty has no standards or sizes. In our society today we seem to associate beauty with thinness and discriminate against those people that are overweight or larger than the norm. Overweight or larger people enjoy wearing fashionable clothes, just like thin people, so why can they not also dress elegantly and fashionably? After all when a person, not matter who they are, is dressed with modern designs and beautiful fabrics their self-esteem seems to increase and they radiate with a significant aura.