The Lucid Business Analyst, Inc., is a R&D, product strategy and innovation consulting firm with an exceptional track record of launching some of the fastest-growing products in history with the world's leading companies. Companies turn to us to identify and delineate their needs because of a proven approach that saves them time, development dollars and maximizes resources. Our innovation process, and Outcome-Driven approach, transforms innovation theory into the world's most powerful innovation process. Our results speak for themselves.