Changes in consumer preferences and tastes, the emergence of new competitors, or a shifting cultural trend landscape may create the need for re-energizing your brand's communications to stay relevant. Toniq helps brands — including those for Pepsico, Nestle, General Motors, Serta, Colgate-Palmolive — through this reinvigoration, which can be as minimal as tweaks to the brand story for more clarity or a more complete brand repositioning depending upon the state of your brand. Specialities: - Brand Strategy - Brand Repositioning - Market Research - Trend Activation - Naming