Established in 1954, Alfardan Jewellery is a business built on the concept of providing the finest quality at the lowest acceptable margins whilst addressing the specific needs and tastes of each customer. Alfardan Jewellery has always been a leader in offering prominent pieces of jewellery and statement watches to the people of Qatar. It achieved this by being the first in the region to hold a private Jewellery and Watches Exhibition in 1977 - which has become a public annual event from 2003 – where the world’s finest and most famous Jewellery and Watch designers and manufacturers participate in the event which draws many visitors both locally and from the region and which has been recognized by the Government as for the historical, cultural and economic value and significance. Alfardan Jewellery has also launched its own line, Noudar, created by Noor Alfardan, the daughter of Ali Hussain Alfardan, President of Alfardan Jewellery; specializing in elegant and contemporary jewellery with a traditional twist. Noudar’s inspiration is drawn from the depth and extent of the family’s involvement in jewellery spread back across generations. Managed by Ali Hussain Alfardan, the jewellery division operates across several locations in Doha; Mall of Qatar, Landmark, Villaggio, The Pearl-Qatar, The St. Regis Doha, and Marsa Malaz Kempinski. This represents one of the largest networks in Qatar offering high-end watches and fine jewellery such as Vacheron Constantin, Harry Winston, Breguet, Chopard, Tiffany & Co. and many others.