Shannon and Erik Duffy grew up in Iowa. So their standards for pork are pretty high. They know the good stuff, and they knew how hard it was to find. And that’s how Tender Belly got started—a company devoted to making bacon that proves you can actually love bacon more than you already did. Their passion for doing things better now extends to all cuts of pork, and beyond. Certified Awesome. That’s what we call it. A pursuit of excellence in everything we sell. We set our standards high. And when something doesn’t rise up to meet them, it’s not good enough. Plain and simple.