Smart Spend is the budgeting app that encourages user to consider the total financial risk of their purchases before they make them. Smart Spend allows users to compare the price of everyday purchases to things they value. If a user values time, Smart Spend will show them the equivalent time they spent working to pay for an item's price. If a user values a loaf of bread, Smart Spend will show them how many loaves of bread they could have purchased for the same price. Thinking about purchases in this way will train users to be more intentional and particular about their spending. Smart Spend is the ultimate opportunity cost calculator.