First and foremost at Ricochet we are lifelong students and practitioners of story. Your brand story is a combination of where your brand lives, how it acts, what it gives and what it takes. Distilling it to its authentic essence is part of our craft of creating a compelling telling of that story using what we call Clever Relevance™, our practice of creating engaging creative in the context of brand relevance for a memorable brand experience. "Creating the Best Story. Telling it Well."