About ECR Baltic (mission): ECR Baltic is an Efficient Consumer Response Initiative in Estonia, Latvia and Lithuania. ECR Baltic is a collaborative retailer-manufacturer platform with a mission “to fulfil consumer wishes better, faster and at less cost”. It is a non-profit organization which aims to help retailers and manufacturers in the FMCG sector to drive supply chain efficiencies and deliver business growth and consumer value. ECR Baltic is a member of ECR Europe. ECR Baltic Objectives: • Growing demand by spending more time on consumer needs and consumer data driven approach to grow, reducing out of shelves levels. • Optimizing Supply Costs by reducing inventory/stock levels, removing unnecessary costs from supply chain, reducing transaction costs and improving speed by using enabling technologies (EDI) for efficient replenishment and optimal shelf availability. • Contributing to Local Society by sharing best practices, building stronger networks and increasing competitiveness. Build academic partnerships with Universities to promote FMCG and Retail sectors. Organize Trainings and Seminars. • Ensure industry sustainability and protect ECR Baltic member investments in collaborative supply and demand side projects by ensuring compliance to industry agreed standards and guidelines in Baltics. Current members of ECR Baltic include such companies as Prisma, Unilever, Maxima, Rimi, Coca Cola, Cido Grupa, Valio, GS1, Fazer and many more