Whatswhat.ie is the online business directory for Ireland - listing companies, sole traders, shops and other small businesses. Whatswhat.ie presently brings over 25,000 Irish businesses to the first page of Google.ie searches through its site categories. The online directory serves anyone using the internet to find a business, product or service in Ireland - much like the way we used to search for products and services in a telephone directory. The user can search either locally or nationally.