MeasureCamp is an open, free-to-attend unconference, different to any other digital analytics conference. An idea conceived back in mid-2012 as a different type of Digital Analytics conference. People freely share their ideas and discover themselves learning more. The community grows. The success is in the growth, from 120 people at the 1st MeasureCamp in Sept 2012 to 15 MeasureCamps being held in 13 cities around the world in 2017, with more continuously joining in the fun. Started by Peter O'Neill.