Firefly Publicity is a PR company specializing in the outdoor, hunting and fishing categories. With 20+ years of marketing experience, we spread the news quickly and cost-effectively. Firefly Publicity provides media relations, product reviews, social media and SEO content. Our public relations efforts have helped clients earn awards like the coveted “Gear of the Year” award from Outside Magazine for trailrunning shoes and the prestigious “Best of the Best Award” from Field & Stream for hunting boots. These awards and their press coverage drive consumers to retailers. We can provide reprints to your retailers and create point-of-purchase materials to drive sales.