Our vision: Al Madina Steel Group is moving towards sustainable growth in the field of steel making and building materials trading according to a long-term methodology to achieve total quality at all levels in order to become one of the pioneers in the rebar industry in Egypt and the Middle East. Mission: All what we do in the Group is driven by our vision to achieve our future competitive advantage, which is quality in the rebar industry through: 1- Upgrading the quality of rebar products and derivatives. 2. Flexibility and operational smoothness are the cornerstone of our business. 3. Paying attention to the human resouces as an effective and important tool in our Organization. 4. Improve the service provided to our customers to build together hand in hand. 5. Our full commitment to social responsibility.