Our primary goal is to provide Nutraceuticals World readers with the most comprehensive information relevant to their product development, marketing and business needs. We cover market and technology developments, dissect regulatory issues and provide international perspectives unique to the supplement, food and beverage market. The major ingredient/product trends we frequently highlight include antioxidants, vitamins and minerals, herbs and botanicals, nutrition bars, nutraceutical beverages and functional foods. In addition, some of the health areas we focus on are weight loss, diabetes, heart health and eye health. The goal is to provide Nutraceuticals World readers with the most comprehensive information relevant to their product development, marketing and business needs.