This business was started by Sevinch in 1992 when she fell totally in love with a dog-eared old tassel, and decided on the spot that she would become the most complete maker of hand-crafted passementerie in the world. Today her products hang in the Metropolitan Museum of Art and many other museums, palaces, yachts and villas. The concept remains the same: everything is bespoke made on a project basis, everything is handmade, and everything is done in-house, most specially the dyeing to order.