kyu (pronounced “Q”) is a collective of unique creative firms working with many global organizations to build markets, environments, movements and brands. The cultural foundation of kyu is the concept of Sei-katsu-sha: the understanding and capturing of all the facets of what it means to be a human being in society and a member of communities both real and virtual. Through its collective structure, kyu promotes a new “many-to-many” (many service providers to many stakeholders) approach for the development of concepts and brands, as well as for the solving of major economic and societal issues.