Vector Media Canada (no relation to Vector Media in New York) is a media planning and buying company that helps its clients take advantage of the rapidly expanding media universe. Our planning philosophy is "Media First and Media Smart". We believe that many marketers can leverage their entire marketing investment through smarter and more innovative media strategies AND execution. And while message / content is really important, we believe the advertising ecosystem no longer revolves around the old model of: "here's the message, lets find the right media to support it. Send it to the media department…" Our approach is to help our clients to make rational, fact-based decisions regarding media selections, and how their brand story relates to their customer brand journey. More detail can be found at www.vecmedia.com