We're intrigued at the idea of introducing "healthier snacking" to the dog food category with Pupchips, a "better for your dog" brand. It's the idea of letting your dog have a snack when you do, without spoiling their "supper". Most current dog treats only allow the dog one small piece. It doesn't really feel big enough to be a snack. Pupchips provides a great opportunity to let your dog have a substantial snack that is healthier and more appropriate than human food. Natural & Organic Dog Snacks No artificial preservatives or additives whatsoever Pups to adults Made in the USA Pupchips, Just-Because-You-Love-Them DOG SNACKS