VIOLA LOVELY is an independent, multi-brand, women’s retailer with locations in Boston, Concord and Wenham, MA. VL is recognized for its edited and curated collections, working closely with designers on made-to-order exclusives and limited editions. The VL brand evolves each season by introducing new and relevant designers, select projects and collaborations. VL is committed to developing connections with clients through engaging and intuitive in-store experiences. We work to create a genuine exchange of ideas to enhance individual style and expression through a shared passion for design and aesthetics.