Acacia Blue is a purpose-led strategic communications and brand consultancy — we help brands connect environmental and social impact with business and financial value. We believe that businesses can do well AND do good, creating profit through purpose. As an Accredited Partner of Sustainable Brands US, Acacia Blue uses the SB Brand Transformational Roadmap - a practical self-assessment and navigation tool to guide companies through each chapter of their sustainability journey. Acacia Blue also convene the annual premier Sustainable Brands Conference in Kuala Lumpur, bringing together thought-leaders from some of the world’s largest brands, most influential NGOs, policymakers and social enterprises to share innovations, learning and next practices with the community in Malaysia. Being an Accredited Partner of @futurefitbiz, Acacia Blue can help brands in their journey towards sustainability by offering guidance on how to begin pursuing future-fitness and how to assess, report on and assure progress. By bringing global-science based benchmarking and measurement standards to Malaysia and South-East Asia companies, we aim to help brands in the region to embrace social and environmental innovations to shift towards a more Future-Fit Society.