Founded by Amanda Koo in 2005, eClarity has progressed onto the global platform and was awarded with the Promising SME award, the Top 10 Special Achievement Award, Singapore Quality Brands, Spirit of Enterprise Award and the Young Entrepreneur Award in year 2013. All of which serve to signifies the vote of confidence that customers have for this enterprising individual. Amanda is also a GIA Graduate Gemologist, coming from a family with 3 generations of jewelry heritage. eClarity is now the region's most promising online and instore diamond jeweler that is recognized for its professional one-to-one consultation, offering jewelry pieces with an unparalleled level of customization and top-notch craftsmanship at competitive prices. eClarity maintains 20,000 real time GIA diamonds database and has repository of more than 300 designs for customized wedding bands and 30 sets of bridal diamond jewelry for customers to try on and to customize. Its subsidiary brand, BA.SG, specializing in labgrown diamonds is one of the fastest growing and largest online diamond retailers of certified labgrown diamonds in Southeast Asia. Together, eClarity.com.sg and BA.SG hold more than 20,000 GIA certified natural diamonds and 5,000 IGI labgrown diamonds, which maintain live real-time options. Leading the role to empower environmental responsibility in the jewellery industry, it’s newly launch app, The Sample Line, offers the first jewellery rental subscription service in the region.