How businesses brand and sell to other businesses has undergone significant change with the growth of social media. The first meeting is now not a meeting at all, but a prospect looking at a company's leadership or sales team on LinkedIn and other social media platforms. Personal branding and content marketing may be the decider for further contact. Thought leadership posts and email outreach to engaged professional networks encourage added contact and are rapidly making business growth personal. Watermelon Social was founded to leverage this change. Clients include business leaders, their teams, and professional athletes. Many Watermelon Social clients move over to Stephan Partners for integrated corporate branding and digital marketing work.