Azul Asset Management is an Environmentally friendly, People Centric Real Estate Developer and Asset Manager. Founded with a mission to create and manage environmentally friendly, people centric real estate investments. The "blue movement" is a platform for sustainability that goes beyond the beautiful green of environmentalism. Green puts the planet at the center of the discussion. Blue places people at the center. - Blue is the New Green - The green movement got it right, humans must be environmentally responsible with their development or risk endangering the entire ecosystem, this is self evident. Yet in spite of this, the Green movement has stalled and in some areas on the decline. There are many reasons for this but the main reason is the voluntary aspect required for "Green" adoption. To be "Green" requires a person to do something, ie. sort your trash into recyclable items, while this is good, in practical application only very few actually do participate. The requirement for individual responsibility is the reason for the low adoption in the real world. Most people believe "green" practices are the right thing to do but when no one is looking feel they don't have the time, money, energy, or knowledge to implement this in their own lives. This is referred to as NIMBYisum (Not in My Back Yard) and is the major challenge faced by anyone looking to implement societal change. This led to birth of the "Blue Movement" a modern day take of the Green Revolution. - Blue is the New Green - The Blue Movement incorporates all of the practices and policies of the Green movement, with one major caveat, "People Centric". Environmentally Friendly / People Centric Development. "Blue" Developments incorporates Environmentally Friendly practices into People's everyday life. Thereby, living a normal life leads to environmentally friendly outcomes, no extra steps required.