Pentallect is a strategic food industry consulting and business improvement firm serving the leading trading partners in the foodservice industry. The organization was founded by five of the best-known, results-oriented consultants in their field: Bob Goldin, Barry Friends and Gary Karp (all formerly with Technomic, Inc.), Rob Veidenheimer (formerly with The Hale Group) and Bill Caskey of WJC Advisors. Each partner has a unique understanding and perspective of the challenges facing the various market channels and segments, as each have held executive positions with multi-category manufacturers and/or distributors, including Kraft Foods, ConAgra, Lamb Weston, Oscar Mayer, French's, Campbell Soup, Reinhart, Sysco, and US Foods. Their EXPERIENCE-BASED thought leadership and pragmatic advice have led their clients to improved sales and P&L performance. The team’s expertise and reputation have earned the trust of food manufacturers, distributors, brokers, operators, GPOs and private equity firms of various sizes. They work discreetly and collaboratively with client organizations to assess and analyze challenges, recognize opportunities and, most importantly, to offer pragmatic advice and practical solutions that enhance the bottom line. They focus on the following critical areas having the greatest P&L impact, but also engage in customized services to fit each client's specific needs:  Strategic Planning  Structure & Organizational Design  Spending & Profitability Optimization  Sales & Marketing Effectiveness  Supply Chain Optimization