HATTER is an agency founded in Amsterdam that creates spaces, places, and experiences all over the world where joyful impulsiveness can thrive. We work with brands to achieve meaningful engagement with audiences through the creation of experiences that promote positive recklessness. We live in a world where IRL connections are diminishing. Where community spaces are being systematically dismantled. Where ‘play’ is undermined, undervalued or misunderstood as ‘competition’. Where winning is fetishised and the definition of success is narrowing. Connection – real human IRL connection – is essential for our physical, mental, and emotional wellbeing. Brands that tap into this need and contribute to counterbalancing digital-only trends will not only positively impact people’s lives, but secure a fiercely loyal customer base. That is why HATTER works with brands to provide people with true experiences: moments of magic that offer an escape from daily life. That snap people out of autopilot. That make them feel excited, inspired and free. HATTER is built upon the unshakeable belief that experiences such as these can change lives.