More than 30 years since its foundation, Sunny Side Up has grown from its initial strength in managing some of Japan’s top athletes into a PR powerhouse whose clients include some of the largest international and domestic brands in Japan. Sunny Side Up has continued to seek out creative ways to create a buzz, striving to go beyond “what could be” and turn it into a reality. Building on our vast experience and network, we help both domestic and international brands succeed in Japan and abroad.