SportRFID combines the elegance of individual performance based sport with modern pervasive technology to deliver a unique user experience like none other. SportRFID enables resorts of all sizes to look and feel like the biggest and most professional by giving their users the functionality of having their own private television station following their best, worst and funniest moments at the resort. SportRFID represents the most significant shift in the way expression-based or extreme sport resorts market, and increase their user experience the advent of the internet. SportRFID offers many advantages to a resort, the most important being the unequivocal jump in user experience, followed by the massive increase in marketing and sponsorship opportunities. Basically this difference to the resort, its sponsors, local partners and event promoters can only be understood by the analogous comparison of radio to television. SportRFID brings modernity to sport-oriented vacationing, by allowing all visitors to capture and share their memories, skills and follies with friends and family the world-over. This pervasive sharing and reputation extension facility brings whole new levels of social media sharing that even the most polished and well financed resorts can’t compete with.