BetterBack is a posture strap that allows you to effortlessly sit in perfect posture, easing back pain—and preventing it. We have raised over $3M through Kickstarter and Indiegogo, received 5 investment offers on Shark Tank and now have over ~50,000 customers who’ve purchased BetterBack (from just our first year!). The reviews are pouring in and they are overwhelmingly positive; we are truly changing lives and getting people away from pain and back to enjoying the things they love most in life.