WHAT IS ABACO MARKETING RESEARCH BRAZIL (São Paulo Marketing Center )? • An independent, full-service research firm in São Paulo since 1975. • Founded by Alan Grabowsky, USA Experimental Psychologist. • B2B Research 30%, B2C 30%, Medical 20%, Trade 20%. • Innovative cost-effective Quantitative and Qualitative techniques. • Deep diagnostics for product and brand image evaluation. • Normative advertising pre- and post-tests. • Mystery Shopping structure throughout LatAm. • Team of Native English Speaking Brazilianists. • Specialization: Value-Added Research in All the Americas.