Jantu is a budding startup looking to solve the problems faced in the livestock sector and an online marketplace for B2B, B2C and all sort of dealings in livestock trade. Jantu aims to bring about the accessibility to competitive market, accountability and capital in livestock trading. India has been described as a "slumbering giant of the international dairy trade". Value chain in the trade however, are very localized and thus, exposed to a limited competition making the overall scene less susceptible to faster growth both in terms of numbers and efficiency. We at Jantu are looking forward to solve exactly the same and much more. Jantu helps individual buyers/sellers as well as the dealers ("Saudagars") in finding access to and exploring the vast market of India. It also integrates the capital flow in the trade by connecting financial institutions to the platform on the go, enabling traders to expand and at the same time maintaining the accountability. The founding team are young entrepreneurs who have had their share of experiences in the traditional livestock markets and are well equipped with skills required to digitalize it and committed to improving the livestock sector's contribution to sustainable development.