My specializations are analytics and e-commerce, and I help businesses understand their audience and improve conversion rates. I have expert-level proficiency in many industry-leading digital marketing and e-commerce platforms, a capability informed by 20+ years of prior professional experience in UI/UX development, technical architecture, and engineering team leadership. I've managed and delivered dozens of projects for a diverse roster of clients, including Microsoft, Intel, VMWare, TIBCO, Anheuser-Busch, Starbucks, Volkswagen, Best Buy, Bank of America, and Rolling Stone Magazine. Services: * Configuration of new analytics properties and tag manager instances * Tracking implementation (via code, tag manager, or partnership with your development team) * Creation of custom Data Studio reports and dashboards * Auditing and optimization of tag manager and reporting suite configurations * Quantitative and behavioral analysis * Reporting data integrity and GDPR/CCPA cookie compliance auditing * Troubleshooting of reporting discrepancies and anomalies * SEO / website performance profiling & tuning * Training and mentoring Knowledge Areas: * Tag management * Google Analytics Enhanced E-commerce * Advanced custom event tracking (GA Universal, GA4, Adobe Analytics) * Conversions & GA goals * Custom dimensions and metrics * Acquisition/lead source attribution and cross-domain tracking * Audiences & segmentation * Custom reports built from multi-source data sets * GDPR/CCPA cookie compliance * Bot traffic filtering & blocklisting Fluent in: * Google Analytics (Universal and GA4) * Google Tag Manager * Google Data Studio * Google Ads * Google Merchant Center * Google OpenRefine * Adobe Analytics * Adobe Dynamic Tag Manager * Tealium Tag Manager * IBM CoreMetrics * OneTrust * CookieBot E-commerce & Content Management Platforms: * WordPress * Shopify * Magento 1 & 2 * SAP Hybris * WooCommerce * Demandware * Adobe Experience Manager * Wix * Squarespace * Episerver