NEFERTI was inspired by the ancient Egyptian Queen Nefertiti, whose beauty was legendary and with the archaeological discovery of her head bust, remains the world’s most recognisable icon of beauty. An affiliate of Henatenn Holdings, NEFERTI was established in 2010 and provided omni-channel supply chain management solutions for beauty and lifestyle products. Supported by over 70 diverse talents in the Singapore headquarters, it manages a comprehensive portfolio across multiple categories: skincare, personal care, fragrances, cosmetics, household and beverages. NEFERTI offers its experience in distribution logistics and product management, an established and robust global network, and local capabilities to navigate seamlessly in the respective countries. In tandem with its business volume, its reputation amongst industry players has also grown exponentially, making it one of the preferred partners of many brands. Presently, NEFERTI connects with customers spanning China, Taiwan, Hong Kong, Japan, Dubai (UAE), Thailand, Australia, USA, Indonesia, Cambodia, Vietnam, Myanmar and Malaysia. Its transformation to be a leading omni-channel supply chain solution provider has resulted in multiple e-commerce platforms selecting NEFERTI to power its beauty product and fragrance offering as the backend enabler, from sourcing, inventory management, forecasting, delivery as well as marketing. Its move to its warehousing facilities has enabled NEFERTI to incorporate digital tools to manage and control information, finance and flow of goods. It has allowed innovative solutions for its customers, as it continues to offer value and competitive ness to meet the needs of the markets and the network.