Square Techno Indonesia (STI) has aimed to deliver digital solutions required by companies to compete in today's digital economy. We have suggested our digital strategy for companies to win back or increase share of market. The key is in beating industry disrupters or competitors at their own game by becoming one of them, rethinking your entire digital strategy. To archieve this, your digital transformation journey needs to start now. To put a new digital strategy center stage, a mindset and vision should be clearly set out (and continously communicated) at board level. This needs to be a digital transformation strategy that cascades from the top down, circumnavigating silos. Your customers need should be the focus of your digital transformation - they should be at the core of your business - and any outdated, siloed thingking fueled by legacy systems and processes should be eradicated. Having a strong digital focus will enable you to make digital a core competence, helping you to lower cost-income ratio (less branch, more digital) and maximize top-and bottom-line earning potential. All of this delivered, managed and optimized from a single customer experience platform. The way forward is to start the digital journey today.