From 100% plastic waste to powerful products Every year, more than eight million tons of plastic trash land in the ocean and on coastlines. #tide has teamed up with multiple organisations to collect and pull what already exists and produce an award-winning material that can be used in a range of sustainable products. Our versatile granular material is made completely from plastic collected from the ocean – all kinds of plastic, not just PET bottles. Hard plastics like shampoo bottles and plastic containers can be used to recreate new plastic products such as watches, furniture and electronic devices, or in the interior of a car; PET bottles can be used for fabric that becomes a watch strap, clothing or carpet. The granular material is tested and produced in partnership with the Institute for Materials Technology and Plastics Processing (IWK), a branch of the University of Applied Science (Hochschule für Technik Rapperswil) in Rapperswil, Switzerland. We believe it is our duty to take action where it is most desperately needed. We give plastic waste a value.