MISTA enables both start-ups and established corporations to optimize ideas, products, people and investments. At MISTA we believe that the future of food shouldn’t be about the food and technology alone, but must be focused on the entire ecosystem; and that is exactly what MISTA was established to do! In November 2018, Givaudan, the global leader in flavors and fragrances, launched MISTA: a new innovation platform for the food industry. MISTA is an optimizer -- so much more encompassing than an incubator or accelerator. MISTA Founding Members include Givaudan, Danone, Mars Inc. and Ingredion Inc. The next layer of the ecosystem is our start-up members. When reviewing start-ups who are interested in joining, MISTA is looking for those who want to disrupt the food system as we know it --whether that means they have a product ready to go to market or are in the exploration phase with a great new idea! Leveraging the entire ecosystem of small and large companies, MISTA is connecting CPG, Ingredients, Food Technology, Bio Technology and Ag Technology. To date, MISTA Start-up Members include: Wild Type, Geltor, Five Suns Foods, Analytical Flavor Systems, Thimus, Shameless Pets, Drop Water, Pop & Bottle and SunRhize Foods. MISTA Strategic Partners include: Pilot R&D, NewEdge, DRCNOW, Fülle, Better Food Ventures, Global RIFF, The March Fund, The Intertwine Group, NMI, and How Good. Every partner brings something to the table: subject matter expertise, go-to market and supply know-how, funding and more! MISTA provides a customized, hands-on personal approach and access to resources. From start-up to established industry titans, MISTA can help drive growth and innovation. Depending on goals and needs, MISTA will provide support in areas such as product development, supply chain, technology applications, co-manufacturing, market research, marketing strategy and execution, organizational behavior, sales and distribution, and identifying sources of capital.