McCracken Advisory Partners is an international Mergers & Acquisitions Advisory firm. McCracken provides sell-side and buy-side counsel to Advertising, Marketing Services and Media Agencies and Marketing Technology Firms; thoughtfully advising them on how to maximize value through organic growth trajectories, acquisitions and exit strategies. At McCracken we understand the client-driven, culture-critical and people-centric aspects of the business – the very factors that often define the odds of a successful deal and mutually rewarding post-transaction relationship for both buyer and seller. Agency types served include: Digital, Advertising, PR, Mobile, Social Media & Marketing Experiential, Shopper, Database/CRM Marketing, Direct Marketing, Loyalty Marketing, Research & Analytics and Branding & Design. Offices: New York, Minneapolis and Sao Paulo