In 2017 cry if i want to rebranded as Cry If I Want To Presents Alley Row Designs - a design firm focusing on custom wallpaper, interior styling, and stationery design. The design aesthetic behind Alley Row Designs continuously evolves to reflect the client. The team infuses functionality and usability into each space to ensure the final design is not just beautiful, but provides for an experience beyond the clients' dreams. With its beginnings as a home decor retailer(2007-2017) & boutique party rental business (2007-2014), the team has proven their ability to select key items that work in clients spaces. The principals, Rochelle and Allison, have been featured in Toronto Life Magazine as design experts, and enjoy creating trend-setting yet comfortable home and corporate designs. Past designs have included residential decor, as well as event design for film festival parties, charity fundraisers, and corporate branding events. In 2017, the principals, Rochelle and Allison closed the retail store to focus on their love for design - creating custom wallpaper, interiors, and stationery.