Mission Statement: As a fun, innovative and profitable family of companies we connect everyday with our customers by delivering exceptional customer service through our passion for Feel Good Brands. Feel Good Brands, LLC is a parent company encompassing three separate entities: Westward Dough Operating Company LLC, Dough Knot LLC, and Sword & Spoon LLC. Within these entities exists some of the world’s most iconic food brands and franchises, including Krispy Kreme Doughnuts, Auntie Anne’s Pretzels, Cinnabon, Popcornopolis, Popeye’s Louisiana Kitchen, Tropical Smoothie, Hot Dog on a Stick, Schlotzsky’s Deli and Pick Up Stix. The ultimate goal of Feel Good Brands is to offer customers an experience that will create memories to last a lifetime.