The Thomas Collective (TTC) is a creative agency, specializing in socially-relevant campaigns through digital, advertising, experiential and public relations channels for clients as diverse as Mercedes-Benz, Google, DuPont and Lenovo. We put Millennials in wet suits, television broadcasters in pink robes and men in skirts to create awareness of cause-related issues. We threw the world’s first in-flight fashion show, created the world’s first UTI-fighting superhero, and became the world’s first woman-owned business to be named the Social Media Agency of the Year. We rely on a proprietary process to identify the segment’s motivation, the cultural conditions which surround them, and how a brand can authentically find a place in that world. The use of cultural anthropology provides a deeper, richer picture, allowing us to create an authentic narrative that resonates with the target. Headquartered in New York, The Thomas Collective is wholly independent and diverse-certified by WBENC.